In order to present a diverse programme, we prefer to receive a variety of themes and activities. There is a strong preference for showing demonstrations that match at least one of the conference topics Safe.Smart.Sustainable.

  1. The goal is to have a good representation and spread of the demonstrations between an initial idea and a pre-commercial prototype with high TRL levels.
  2. Demonstrations with integrated solutions covering the main theme of Safe. Smart. Sustainable. is preferred.
  3. Safety is an important precondition. The safety of participants, conference visitors and spectators must be guaranteed. Organizers of demonstrations (demonstrators) are obliged to take out sufficient insurance for all risks associated with the demonstrations and their equipment.
  4. During a demonstration there is something to see or experience and personal English and Dutch explanations are given about the content of the demonstration. A demonstration should not be confused with a lecture or a workshop.
  5. In principle, the demonstrations take place in normal traffic on public roads or on public land. This is considered a small demo. Only RDW approved vehicles, services or products are shown.
  6. Demonstrations on closed roads are also possible in consultation. This is considered a large demo. If desired and possible, the A270 roadway will be closed at a certain time during the week and made available for demonstrations. The demonstrator is responsible for obtaining an exemption from the road authority and/or RDW on time. The organization of the Automotive Week can take care of appropriate traffic measures. Tailormade agreements will be made between the demonstrator, the competent authority and those responsible for the Automotive Week 2023.

What is included in the costs


  1. Promotion by the Automotive Week communication department through various marketing tools, such as the website, social media.
  2. Extensive information folder available in advance with company logos, description and pictures of the demonstrations. This will be distributed on site to guests and media partners.
  3. Footage of your demonstration will be freely used by the Automotive Week communication department with reference to the source.

On-site services

  1. Each demonstrator receives 2 free entrance tickets for each conference day on April 16, 17 and 18, including catering during the day.
  2. An attractive open space with, among other things, good signage stating demonstrators, signage and a safe layout of the demonstration area.
  3. Barries, cones, fences and pedestrian safety needs around the demonstration area.
  4. Access to open circuits or open roads if necessary for a demonstration, subject to regulatory approval.
  5. An assigned location on the Automotive Campus of approximately 5 x 5 meters with 3 basic powerpoints (220V) and including two reserved parking spaces.
  6. The terrain used for the demonstrations is public road or non-public road. The Automotive Campus has a closed demonstration circuit in the front parking lot and part of the (closed) public road with an intersection and a traffic light.
  7. Demonstrations on public roads are subject to regulatory approval.
  8. Sufficient space is available on site for the preparation of the demonstrations. This testing must be done in consultation with the demo manager at fixed times.
  9. Free coffee/tea during the construction, dismantling and demonstration days.

What is not included in the costs?

  1. All set-up, removal and operational costs of the specific demonstration, including rehearsals.
  2. Costs for rental electricity, internet access (wired / Wi-Fi), equipment, extension cables and other specific needs for the demonstration (tents / marquees, catering, storage, etc.).
  3. Insurance costs (materials and people must be fully insured).
  4. Specific security of products, vehicles and systems.
  5. Audiovisual resources and marketing materials from your own organization related to the demonstration.
  6. Costs for approval or exemption by the competent authority.
  7. Additional catering, travel and accommodation costs.

Dream Waves will demonstrate the use of the audio navigation app for pedestrians and for bike riders. The demonstration will consist of you as a participant selecting one of a few optional paths, putting on open headphones (so you can hear traffic around them safely), and navigating without having to look at the screen. You will experience navigation using spatial sound only (i.e. using audio but without any turn-by-turn description). You will be able to feel how much safer it is to use a navigation app that allows you to focus visual attention on the road and not on a screen.

The current problems with research in Antarctica are that the infrastructure is not sustainable, unsafe, limited in range, and extremely expensive. All of these factors contribute such that research is not fully optimized in Antarctica. This is the underlying problem: that we do not know enough about Antarctica and that the current infrastructure cannot provide significant new opportunities for research predicting climate change and understanding our planet.

By making a sustainable and autonomous rover, student team Polar aims to ensure that research is not dependent on fossil fuels or direct human involvement, that it is safer and more affordable, which will eventually lead towards more opportunities for research in Antarctica. Polar’s solution is unique because such an autonomous electric vehicle has never been built for Antarctic usage, and there is currently no competitor in this field. As such, you could essentially compare it to a Mars rover.


Join ADASTEC to experience the future of transportation with our ‘’SAE Level-4 Autonomous Driving Software Platform’’. Our Automated Public Transport Bus will be in action, offering a closed test area ride to showcase its advanced technology and safety features to Automotive Week attendees.

ADASTEC’s Level-4 Autonomous Driving Software System will help to solve transportation problems by reducing driver costs, increasing road safety and efficiency, providing comfortable and sustainable travel to passengers, and optimizing battery life and energy consumption. This solution is environmentally friendly and has the potential to greatly enhance the transportation industry.

Watch the videos about:

The vehicle uses AI-based reasoning to plan its future trajectory based on the desired behaviour in its current context and the risk of its actions. This ‘situation awareness’ allows the vehicle to demonstrate safe behaviour in complex situations in automated driving. Decision making is one of the most challenging tasks for an automated vehicle. State-of-the-art solutions are either provably safe but unable to scale up to complex situations, or difficult to assess in terms of safety but handling complex situations well. The Hybrid-AI approach in this demonstrator is able to traverse complex situations while at the same time explicitly taking into account the risks involved in the actions of the vehicle.

In the demonstrator, a factory default vehicle, retrofitted with automated driving hard- and software, will be autonomously driving in its lane. At some point, the lane will be blocked by an obstacle. The vehicle will have to decide whether it is safe to plan and execute a trajectory around the obstacle, or wait behind it.

Watch the video.

5G Blueprint Demonstration

April 16 - April 19

The final tests for teleoperation using 5G SA and NSA in the framework of the 5G-Blueprint Project have now been completed. The teleoperation solution offers multiple solutions within the logistics chain to reduce the idle time of drivers/operators, such as 1) the possibility of a multi-operator setup, and 2) increased worker mobility. Teleoperation allows a single operator to switch between different vehicles remotely using a single station. The savings in costs, time, damages, etc. can be enormous, while also providing a positive boost to the human capital agenda. On a medium-sized distribution site (~6000 transport movements per year), a savings of a full man-year is very possible. Our demo demonstrates both teleoperation and autonomous docking.

Watch the videos:


April 16 - April 19

The SolarOnTop saves around 2.000 liters of fuel per year, that’s almost 7 tonnes of CO2!

IM Efficiency is a technology scale-up from the Netherlands and we’re making trucks sustainable. Instead of only focusing on the truck itself, we use renewable energy sources in the trailer. We believe that the trailer is the key to creating fully sustainable transportation that is reliable and affordable. Our first product is SolarOnTop: a plug&play upgrade for trucks and trailers to reduce diesel fuel consumption with onboard solar energy. Flexible solar modules on top of the trailer generate electricity, a technology that is durable, light weight, and ultra-thin. An intelligent energy management system decides what to do with the solar energy to have the biggest impact: it can be stored in the SolarOnTop lithium battery for later use, or supplied directly to the truck and trailer to save fuel. At IM Efficiency, we turn trucks into mobile solar parks. That’s why we say: we make trucks love the sun.


Facility tour to the facilities of MarQ (Mobility Quarter for Applied Research), a collaboration of TNO, Noord-Brabant, Helmond and other parties. In this tour the newest facilities  for research and development of connected automated vehicles will be shown. Like: carlabs, driving simulator, HIL and SIL environments, Digital City Twins, facilities for testing and acquiring data along real roads aiming to realise ground truth for CCAM applications.

VR Experience

April 16 - April 19

Get a VR Experience at ACE Mobility where vehicles will show you what is going on in the automotive and mobility world. A quiz will test your knowledge about new technologies and innovation. Visit our VR Experience!

TU/ecomotive will showcase Zem, a car that cleans the air while driving. We are solving the problem of the large emmissions within the mobility sector. We have build a car that is climate neutral because it filters CO2 out of the air while driving.

Watch the video!


Bicycle Platoon Module

April 16 - April 19

Small groups of bicyles are detected early to get a green light and a smooth ride passing the traffic light. DTV Consultants demonstrate visitors this experience themselves at a traffic light nearby.